We are a small, committed group of activists determined to transform how society understands and interacts with animals. We recognize that meaningful change requires bold, strategic thinking that goes beyond traditional approaches.

Our mission is not about incremental progress, but fundamental cultural transformation. We are unafraid to experiment, to challenge existing narratives, and to learn from our failures. Every setback is an opportunity to develop more sophisticated strategies.

We believe that a dedicated few can create systemic change when they are willing to think differently, act courageously, and remain committed to a vision larger than themselves.

As we experiment, we commit to transparent documentation of both successes and failures. We’ll regularly publish insights, methodologies, and results to contribute to the broader movement’s knowledge base. Our goal is not just to create change ourselves, but to help evolve how animal advocacy approaches systemic transformation.

The animals cannot wait. And neither can we.